Press Releases Get Your Site Out There

Press releases can help your business grow. It does not matter if your business is online or offline these can help get you in front of various media outlets. If your release appeals to the news outlet you could get picked up which will be free publicity for you and your business.

You are a professional.

Your press release indicates you are in business now and in the future. You have made a commitment to grow and are a professional.

Potential to be picked up by a major news outlet.

While it may seem a bit like a lottery, if your press release fits a certain need by the outlet then you could find your business on the news. This is great publicity and best of all it costs you absolutely nothing.

Press Releases help with your branding.

Add your logo or images that relate to your business and you become visually linked with your profession. Provide links to videos and your website. Each different media that you provide gives readers greater ability to brand you and your business together.

Get targeted back links.

Every business owner wants more traffic, but not all traffic is good. Traffic that is not interested in your business is not going to help you. When you submit press releases, only interested people are going to click on your link which means interested traffic.

Other websites may use your information.

If your information is useful to another website they might run your news release on their website. They could refer to it. They may recommend the products or services you mention.

Builds credibility.

While you probably advertise your business, many people see an advertisement as hype or just as an ad. Since a these news stories require being objective it is seen as more credible. Just remember writing press releases means objective step away from excited explanations.

Presentation to a different audience.

Your business has been exposed to a certain audience. They may share it with their friends but sometimes those are people who already have experience with your online business. A press release will put you in front of people who might not normally come across your business.

Provides back links to your website.

You probably know the importance of back links to your online business. When you submit press release stories you can include a link or two. Each site that picks up and carries your press release provides you additional links, great for building back links.

Niche

For someone entering the internet marketing world or someone launching a new e-commerce site, generating traffic and sales may seem beyond easy reach. Sometimes it's all you can do to find a specialized product niche and work with suppliers. When entering the ultra-competitive realm of internet marketing, there is no fast and easy solution but usually a lot of painful trial and error until an effective marketing solution is found. Here you'll learn how to get around the initial adjustment period and work towards a more successful online career by strategically choosing your approach.



The first thing every internet marketer needs to know is that traffic does not equal sales. Yes, increased traffic provides a better chance of sales, but so does more targeted, niche traffic. Both have the same effect, but working from a niche angle is usually a lot less expensive than trying to get general traffic from major search engines like Google. This means that various forms of search engine optimization are sometimes not the most effective way to go about marketing your product. Before you rewrite your entire site's content to optimize for keywords, remember that there are less time-intensive means that you can use, like frequenting niche forums and message boards, finding directory sites related to your product, or finding related sites and exchanging reciprocal links.

The truth of the matter is that when looking for traffic, the two top strategies in terms of efficiency are search engine marketing and email marketing. Search engine marketing is nearly an art in itself, with the search engine listing algorithms becoming increasingly complex and difficult to pin down. In the earlier days of the internet, a simple re-ordering of content and META-tag modification, even something as rudimentary as keyword stuffing, could propel your site to the top of the listings. Since then, search engine technology has caught up with webmasters, and even the most intelligent search engine marketers may be made totally obsolete by the new individualized search engine listings marketed by Google, which rely on each user's entire browsing history to generate results.

Until individualized search listings dominate the internet and make SEO practically impossible, the best way to increase your page rank is by getting more high-quality backlinks. Having more high-traffic, well-established sites link to your site is a great and effective way to get a higher page rank, generate more traffic, and ensure a higher volume of sales.

Finally, targeted email marketing, usually by means of an opt-in list generated through a blog, is also a great and cheap way to market your product over the internet.

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In the final module Mansour will show you a couple of brand new techniques explaining you how to legally steal SEO traffic for your own benefit. Don't worry this is not a boring module on SEO, but instead a module that will show you a very unique way to take advantage of websites. Absolute must to watch!

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For those who do not know what Google AdSense is, it is basically an advertising program by Google that if you have a website, you can sign up for to become a publisher (where you publish ads on your website) and thereafter, insert a few lines of code in your website. These lines of codes that you insert in your website will be where Google AdSense will display ads on. And whenever someone clicks on any of the ads, you'll get paid.

In this post, I'm going to share with you 4 very simple AdSense tips and tricks that I personally use to help multiply my AdSense income.

1. Color Scheme

When it comes to selecting the color scheme of your ad units, you would want them to blend into your website, and not have a separate color scheme for it, which tells people that that is an AdSense unit. By doing so, people will skip through the whole ad unit altogether and you will not be able to make any money from it.

You will want to make sure the color of the clickable links of your ads is the same as the clickable links in your website. You may want to use the color 'blue' for these clickable links because people have been trained to identify clickable links as being in 'blue'. So, if your links are in 'blue', you will tend to receive more clicks on your ads.

As for the text of the ad, you want the font type and size to be the same as what you are using for text in your website - This will allow your ad units to blend in nicely into the whole website (by doing so will get you more ad clicks, and more income for you).

2. Remove Border

You do not want to keep the borders in your ad units to tell people that they are ads. While it is not possible to remove the border totally, what you can do is use the same color that you use for the background of your website for your ad unit's border.

3. Text Or Image Ads?

When it comes to text or image ads, I personally have better earnings with text ads vs image ads. The reason is because people have their eyes trained to skip image ads (also known as banner ads), unless that banner ad is especially eye catching that it sucks in their attention). But most of the times people just skip through these image ads totally.

Therefore, I would recommend that you serve only text ads in your ad units.

4. Above The Fold

Most of the times the ads that are clicked on are those that are above the fold (meaning the upper half of your website that is visible to your visitors without them having to scroll down).

I would recommend that you place your ad units in the following positions (to get more earnings):

i. Top Of The Sidebar

ii. Immediately Below Website Header

iii. On Top Of Each Individual Post, Immediately After The Post Title

The following are 4 tips that I am personally using to help me generate a good amount of money through Google AdSense, and I hope these tips will help multiply your AdSense income as well... Good luck!