Niche

For someone entering the internet marketing world or someone launching a new e-commerce site, generating traffic and sales may seem beyond easy reach. Sometimes it's all you can do to find a specialized product niche and work with suppliers. When entering the ultra-competitive realm of internet marketing, there is no fast and easy solution but usually a lot of painful trial and error until an effective marketing solution is found. Here you'll learn how to get around the initial adjustment period and work towards a more successful online career by strategically choosing your approach.



The first thing every internet marketer needs to know is that traffic does not equal sales. Yes, increased traffic provides a better chance of sales, but so does more targeted, niche traffic. Both have the same effect, but working from a niche angle is usually a lot less expensive than trying to get general traffic from major search engines like Google. This means that various forms of search engine optimization are sometimes not the most effective way to go about marketing your product. Before you rewrite your entire site's content to optimize for keywords, remember that there are less time-intensive means that you can use, like frequenting niche forums and message boards, finding directory sites related to your product, or finding related sites and exchanging reciprocal links.

The truth of the matter is that when looking for traffic, the two top strategies in terms of efficiency are search engine marketing and email marketing. Search engine marketing is nearly an art in itself, with the search engine listing algorithms becoming increasingly complex and difficult to pin down. In the earlier days of the internet, a simple re-ordering of content and META-tag modification, even something as rudimentary as keyword stuffing, could propel your site to the top of the listings. Since then, search engine technology has caught up with webmasters, and even the most intelligent search engine marketers may be made totally obsolete by the new individualized search engine listings marketed by Google, which rely on each user's entire browsing history to generate results.

Until individualized search listings dominate the internet and make SEO practically impossible, the best way to increase your page rank is by getting more high-quality backlinks. Having more high-traffic, well-established sites link to your site is a great and effective way to get a higher page rank, generate more traffic, and ensure a higher volume of sales.

Finally, targeted email marketing, usually by means of an opt-in list generated through a blog, is also a great and cheap way to market your product over the internet.