Press releases can help your business grow. It does not matter if your business is online or offline these can help get you in front of various media outlets. If your release appeals to the news outlet you could get picked up which will be free publicity for you and your business.
You are a professional.
Your press release indicates you are in business now and in the future. You have made a commitment to grow and are a professional.
Potential to be picked up by a major news outlet.
While it may seem a bit like a lottery, if your press release fits a certain need by the outlet then you could find your business on the news. This is great publicity and best of all it costs you absolutely nothing.
Press Releases help with your branding.
Add your logo or images that relate to your business and you become visually linked with your profession. Provide links to videos and your website. Each different media that you provide gives readers greater ability to brand you and your business together.
Get targeted back links.
Every business owner wants more traffic, but not all traffic is good. Traffic that is not interested in your business is not going to help you. When you submit press releases, only interested people are going to click on your link which means interested traffic.
Other websites may use your information.
If your information is useful to another website they might run your news release on their website. They could refer to it. They may recommend the products or services you mention.
Builds credibility.
While you probably advertise your business, many people see an advertisement as hype or just as an ad. Since a these news stories require being objective it is seen as more credible. Just remember writing press releases means objective step away from excited explanations.
Presentation to a different audience.
Your business has been exposed to a certain audience. They may share it with their friends but sometimes those are people who already have experience with your online business. A press release will put you in front of people who might not normally come across your business.
Provides back links to your website.
You probably know the importance of back links to your online business. When you submit press release stories you can include a link or two. Each site that picks up and carries your press release provides you additional links, great for building back links.
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